Why Your Data Team Is Still Sampling (And What It Costs)
Most analysts sample not because they want to but because their tools force them to. Here is what that habit actually costs your analysis.
Read article by Breck Fresen →Blog
Writing on warehouse-native analytics
Analyst workflow, data engineering patterns, warehouse comparisons, and the occasional post on why we built something the way we did.
Connecting Row Zero to Snowflake in Five Minutes
A step-by-step walkthrough of the Snowflake connector setup: OAuth configuration, role requirements, and what to check if your connection is slow.
6 min read by Tomas Vedral
How Analysts Killed the Extract-to-CSV Habit
A look at the analyst teams that moved away from the weekly CSV export loop and what their workflow looks like now.
8 min read by Breck Fresen
Billion-Row Joins Without a PhD in Distributed Systems
What actually happens when you join two billion-row tables in Row Zero, explained without the distributed-systems jargon.
9 min read by Jess Okafor
Query Pushdown Explained: Why Your Laptop Never Touches a Billion Rows
A plain-English explanation of how query pushdown works in Row Zero, and why it means your browser only ever sees result rows, not source data.
10 min read by Jess Okafor
From Excel to Warehouse: What the First Week Looks Like
A guided walkthrough for Excel-first analysts connecting a live warehouse for the first time. What surprises them, what feels familiar, and where to start.
7 min read by Breck Fresen
BigQuery Cost Surprises and How Spreadsheet Queries Differ
Why Row Zero queries cost what they do on BigQuery, how Row Zero avoids unnecessary full-table scans, and how to set up cost controls from day one.
8 min read by Tomas Vedral
Redshift vs. Snowflake for Analyst Workloads: What We See in Practice
Not a benchmark post. Just an honest accounting of how analyst query patterns behave differently on Redshift versus Snowflake, based on what we have observed.
9 min read by Jess Okafor
The Hidden Cost of Sampling: Bad Decisions From Good-Looking Numbers
When you sample 1 percent and get a clean chart, it feels like analysis. This post is about when that clean chart was wrong because the 1 percent was not representative.
8 min read by Breck Fresen
Row-Level Security in the Spreadsheet Layer
How Row Zero enforces your warehouse row-level security policies when analysts open a shared table, and what it means for multi-tenant data setups.
7 min read by Tomas Vedral
dbt Models in the Spreadsheet: Querying Your marts Layer Directly
How analysts can open dbt mart tables directly in Row Zero, what the schema browser shows for views versus tables, and the typical setup pattern for dbt-first data teams.
8 min read by Jess Okafor
Why We Built a Spreadsheet and Not a BI Tool
The longer answer to the question we get most often. BI tools are for sharing finished analysis. A spreadsheet is for doing it. That is the distinction that shaped every decision in Row Zero.
6 min read by Breck Fresen